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UNDRCRWN, the Brand for Champions, today announces their partnership with SRC recording artist, Asher Roth. To support the release of his single, I Love College, UNDRCRWN has created a Varsity Sport influenced collection, consisting of a Letterman Jacket, Sweater, Sweatshirt and Tee. Asher will also be featured in UNDRCRWN’s Spring 2009 look book that will be released, Monday, February 16th 2009.

The “College Collection” is now available on and select UC retailers nationwide. Asher and others can be seen wearing the tee in the I Love College music video at

The College Tee retails for $20, College Crew is $40, Wool Varsity Jacket with camouflage lining is available for $400 and the Branded Sweater is $350.

Man I wish I had a streetwear sponsorship

Info via High Snob


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